/* Ranktide — field-guide grid: a left label column against wide content, one ochre accent for the thing that ranks */
:root{
  --bg:#eef1f4; --surface:#ffffff; --ink:#15212b; --muted:#56636f; --line:#d3dae1;
  --accent:#b8611d; --accent-ink:#ffffff; --accent-soft:#f6e6d6; --sky:#2a5d7c; --good:#2f7a4f; --bad:#b3261e;
  --f-display:"Familjen Grotesk","Helvetica Neue",Arial,sans-serif;
  --f-body:"Atkinson Hyperlegible",system-ui,-apple-system,"Segoe UI",sans-serif;
  --f-mono:"JetBrains Mono",ui-monospace,Menlo,Consolas,monospace;
  --s1:.875rem; --s2:1rem; --s3:1.25rem; --s5:clamp(2.1rem,5vw,3.6rem);
  --r:10px; --max:1120px;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --bg:#0f161c; --surface:#17212a; --ink:#e7edf2; --muted:#9aa8b4; --line:#2a3743;
  --accent:#e08a45; --accent-ink:#1a0f06; --accent-soft:#3a2516; --sky:#7fb3d3; --good:#6cc493; --bad:#ff8a80; color-scheme:dark}}
:root[data-theme="dark"]{
  --bg:#0f161c; --surface:#17212a; --ink:#e7edf2; --muted:#9aa8b4; --line:#2a3743;
  --accent:#e08a45; --accent-ink:#1a0f06; --accent-soft:#3a2516; --sky:#7fb3d3; --good:#6cc493; --bad:#ff8a80; color-scheme:dark}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:var(--s2);line-height:1.6}
img{max-width:100%}
[hidden]{display:none!important}
.wrap{max-width:var(--max);margin:0 auto;padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
h1,h2,h3{font-family:var(--f-display);line-height:1.12;text-wrap:balance;margin:0;letter-spacing:-.01em}
h1{font-size:var(--s5);font-weight:700}
h2{font-size:clamp(1.6rem,3.4vw,2.4rem);font-weight:700}
h3{font-size:var(--s3);font-weight:600}
p{margin:0}
a{color:inherit}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--accent);outline-offset:2px}
.skip{position:absolute;left:-999px;top:0}
.skip:focus{left:16px;top:8px;z-index:50;background:var(--surface);padding:.5rem .8rem;border-radius:6px}
.label{font-family:var(--f-mono);font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.muted{color:var(--muted)}
.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--f-display);font-weight:600;font-size:1rem;padding:.8rem 1.25rem;border-radius:999px;text-decoration:none;border:2px solid transparent;cursor:pointer;white-space:nowrap}
.btn-primary{background:var(--accent);color:var(--accent-ink)}
.btn-primary:hover{filter:brightness(1.07)}
.btn-ghost{border-color:var(--line);color:var(--ink);background:transparent}
.btn-ghost:hover{border-color:var(--ink)}
.btn-sm{padding:.55rem 1rem;font-size:.95rem}

/* header + nav */
header.site{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:color-mix(in srgb,var(--bg) 90%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-block:.75rem;position:relative}
.logo{display:flex;align-items:center;gap:.55rem;font-family:var(--f-display);font-weight:700;font-size:1.2rem;text-decoration:none}
.logo svg{width:28px;height:28px;flex:none}
.nav-links{display:flex;gap:1.3rem;list-style:none;margin:0;padding:0;font-size:var(--s1)}
.nav-links a{text-decoration:none;color:var(--muted)}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--ink)}
.nav-links a[aria-current="page"]{text-decoration:underline;text-decoration-color:var(--accent);text-underline-offset:6px;text-decoration-thickness:2px}
.nav-right{display:flex;align-items:center;gap:.6rem}
.menu{display:none}
.menu summary{list-style:none;cursor:pointer;font-family:var(--f-display);font-weight:600;padding:.5rem .9rem;border:1px solid var(--line);border-radius:999px}
.menu summary::-webkit-details-marker{display:none}
.menu nav{position:absolute;right:0;top:calc(100% + 1px);left:0;background:var(--surface);border-bottom:1px solid var(--line);padding:1rem max(16px,env(safe-area-inset-right,0px)) 1.25rem max(16px,env(safe-area-inset-left,0px));display:grid;gap:.15rem}
.menu nav a{text-decoration:none;padding:.6rem 0;border-bottom:1px solid var(--line);font-family:var(--f-display);font-weight:600}
@media (max-width:1020px){.nav-links{display:none}.menu{display:block}}
@media (max-width:420px){.nav-right .btn-primary{display:none}}

/* hero */
.hero{padding-block:clamp(2.5rem,7vw,5rem) 3rem}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(1.5rem,4vw,3.5rem);align-items:center}
.hero-grid>*{min-width:0}
.hero h1 em,.page-hero h1 em{font-style:normal;color:var(--accent)}
.lede{font-size:1.15rem;color:var(--muted);max-width:56ch;margin-top:1.1rem}
.ctas{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.75rem}
.facts{display:flex;flex-wrap:wrap;gap:.5rem 1.5rem;margin-top:1.75rem;font-size:var(--s1);color:var(--muted)}
.facts span::before{content:"✓ ";color:var(--good);font-weight:700}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}}
.page-hero{padding-block:clamp(2rem,5vw,3.5rem) clamp(2rem,4vw,3rem);border-bottom:1px solid var(--line)}
.crumbs{display:flex;flex-wrap:wrap;gap:.4rem;font-size:.85rem;color:var(--muted);margin-bottom:1rem;list-style:none;padding:0}
.crumbs li+li::before{content:"/";margin-right:.4rem;color:var(--line)}
.crumbs a{text-decoration:none}
.crumbs a:hover{text-decoration:underline}

/* serp mock */
.serp{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:1.1rem;box-shadow:0 18px 40px -24px rgba(21,33,43,.35);margin:0}
.serp-bar{display:flex;align-items:center;gap:.6rem;border:1px solid var(--line);border-radius:999px;padding:.55rem .9rem;font-size:.95rem}
.serp-bar svg{width:16px;height:16px;flex:none;color:var(--muted)}
.serp-tabs{display:flex;gap:1rem;font-size:.8rem;color:var(--muted);margin:.7rem .2rem .5rem}
.serp-tabs b{color:var(--ink);border-bottom:2px solid var(--ink)}
.pack{border:1px solid var(--line);border-radius:10px;overflow:hidden}
.pack-map{height:92px;background:linear-gradient(90deg,transparent 48%,var(--line) 48% 52%,transparent 52%) 0 0/60px 60px,linear-gradient(0deg,transparent 48%,var(--line) 48% 52%,transparent 52%) 0 0/60px 60px,color-mix(in srgb,var(--sky) 10%,var(--surface));position:relative}
.pin{position:absolute;width:14px;height:14px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:var(--muted)}
.pin.me{background:var(--accent);width:18px;height:18px}
.result{display:grid;grid-template-columns:auto 1fr auto;gap:.15rem .7rem;align-items:center;padding:.65rem .8rem;border-top:1px solid var(--line);font-size:.88rem}
.result .pos{font-family:var(--f-mono);font-weight:600;color:var(--muted);width:1.4rem}
.result .nm{font-weight:700}
.result .meta{grid-column:2;color:var(--muted);font-size:.78rem}
.result .tag{grid-row:1/3;grid-column:3;font-family:var(--f-mono);font-size:.7rem;padding:.2rem .5rem;border-radius:999px;background:var(--accent-soft);color:var(--accent);font-weight:600}
.result.me{background:color-mix(in srgb,var(--accent-soft) 55%,var(--surface))}
.result.me .pos{color:var(--accent)}
.serp-note{margin-top:.75rem;font-size:.78rem;color:var(--muted)}

/* sections */
section{padding-block:clamp(3rem,7vw,5rem)}
.sec-head{display:grid;grid-template-columns:200px 1fr;gap:1rem 2.5rem;margin-bottom:2.25rem}
.sec-head>*{min-width:0}
.sec-head p{color:var(--muted);max-width:62ch;margin-top:.7rem}
@media (max-width:760px){.sec-head{grid-template-columns:1fr}}
.band{background:var(--surface);border-block:1px solid var(--line)}
.split{display:grid;grid-template-columns:200px 1fr;gap:1rem 2.5rem}
.split>*{min-width:0}
@media (max-width:760px){.split{grid-template-columns:1fr}}

/* service grid */
.svc{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.svc article{background:var(--bg);padding:1.6rem;display:grid;gap:.6rem;align-content:start}
.band .svc article{background:var(--surface)}
.svc ul{margin:.3rem 0 0;padding-left:1.1rem;color:var(--muted);font-size:.95rem;display:grid;gap:.25rem}
.svc .more{font-family:var(--f-display);font-weight:600;color:var(--accent);text-decoration:none;margin-top:.3rem}
.svc .more:hover{text-decoration:underline}
@media (max-width:700px){.svc{grid-template-columns:1fr}}

/* link cards */
.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:.75rem}
.card{display:grid;gap:.25rem;padding:1rem 1.1rem;border:1px solid var(--line);border-radius:var(--r);background:var(--surface);text-decoration:none}
.band .card{background:var(--bg)}
.card:hover{border-color:var(--accent)}
.card b{font-family:var(--f-display);font-size:1.05rem}
.card span{font-size:.88rem;color:var(--muted)}

/* pricing */
.price-toggle{display:inline-flex;border:1px solid var(--line);border-radius:999px;padding:4px;margin-bottom:1.5rem;background:var(--surface)}
.price-toggle button{font:600 .95rem var(--f-display);border:0;background:transparent;color:var(--muted);padding:.55rem 1.1rem;border-radius:999px;cursor:pointer}
.price-toggle button[aria-pressed="true"]{background:var(--ink);color:var(--bg)}
.tiers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1rem}
@media (max-width:900px){.tiers{grid-template-columns:1fr}}
.tier{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.6rem;display:grid;grid-template-rows:auto auto auto 1fr auto;gap:.8rem}
.tier.pick{border:2px solid var(--accent)}
.tier .top{display:flex;justify-content:space-between;align-items:baseline;gap:.5rem}
.flag{font-family:var(--f-mono);font-size:.7rem;text-transform:uppercase;letter-spacing:.06em;background:var(--accent);color:var(--accent-ink);padding:.2rem .55rem;border-radius:999px}
.amt{font-family:var(--f-display);font-size:2.4rem;font-weight:700;font-variant-numeric:tabular-nums;line-height:1}
.amt small{font-size:1rem;color:var(--muted);font-weight:500}
.tier .for{color:var(--muted);font-size:.95rem}
.tier ul,.ticks{list-style:none;margin:0;padding:0;display:grid;gap:.45rem;font-size:.95rem;align-content:start}
.tier li,.ticks li{padding-left:1.4rem;position:relative}
.tier li::before,.ticks li::before{content:"";position:absolute;left:0;top:.5em;width:.7rem;height:.35rem;border-left:2px solid var(--good);border-bottom:2px solid var(--good);transform:rotate(-45deg)}
.price-notes{margin-top:1.25rem;font-size:var(--s1);color:var(--muted);display:flex;flex-wrap:wrap;gap:.4rem 1.6rem}
.addons{display:grid;border-top:1px solid var(--line)}
.addon{display:grid;grid-template-columns:1fr auto;gap:.2rem 1.5rem;padding-block:1rem;border-bottom:1px solid var(--line)}
.addon b{font-family:var(--f-display);font-size:1.05rem}
.addon .p{font-family:var(--f-display);font-weight:700;font-variant-numeric:tabular-nums;text-align:right}
.addon p{grid-column:1/-1;color:var(--muted);font-size:.95rem;max-width:70ch}

/* process */
ol.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1.25rem;margin:0;padding:0}
@media (max-width:900px){ol.steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){ol.steps{grid-template-columns:1fr}}
.steps li{list-style:none;border-top:2px solid var(--ink);padding-top:1rem;display:grid;gap:.45rem;align-content:start}
.steps li::before{content:attr(data-step);font-family:var(--f-mono);font-size:.75rem;color:var(--accent);letter-spacing:.06em;text-transform:uppercase}
.steps p{color:var(--muted);font-size:.95rem}

/* chips */
.chips{display:flex;flex-wrap:wrap;gap:.6rem;list-style:none;margin:0;padding:0}
.chips li,.chips a{border:1px solid var(--line);background:var(--surface);border-radius:999px;padding:.45rem .95rem;font-size:.95rem;text-decoration:none}
.chips a:hover{border-color:var(--accent)}
.chips code{font-family:var(--f-mono);font-size:.85rem}

/* work */
.work{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1rem}
@media (max-width:760px){.work{grid-template-columns:1fr}}
.proj{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.5rem;display:grid;gap:.7rem;align-content:start}
.proj .kind{font-family:var(--f-mono);font-size:.75rem;color:var(--muted);letter-spacing:.04em}
.proj a.visit{font-family:var(--f-display);font-weight:600;color:var(--accent);text-decoration:none}
.proj a.visit:hover{text-decoration:underline}

/* faq */
.faq{display:grid;border-top:1px solid var(--line);max-width:820px}
.faq details{border-bottom:1px solid var(--line);padding-block:1.05rem}
.faq summary{cursor:pointer;font-family:var(--f-display);font-weight:600;font-size:1.1rem;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--f-mono);color:var(--accent);font-size:1.3rem;line-height:1}
.faq details[open] summary::after{content:"−"}
.faq details p{color:var(--muted);margin-top:.6rem;max-width:68ch}

/* prose (guides, privacy) */
.prose{max-width:70ch;display:grid;gap:1rem}
.prose h2{font-size:1.6rem;margin-top:1.4rem}
.prose ul,.prose ol{margin:0;padding-left:1.3rem;display:grid;gap:.45rem}
.prose .lead{font-size:1.15rem}
.prose .src{font-size:.85rem;color:var(--muted)}
.prose a{color:var(--accent)}
.prose pre{margin:0;overflow-x:auto;background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1rem;font-family:var(--f-mono);font-size:.82rem;line-height:1.5}
.prose code{font-family:var(--f-mono)}
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r);background:var(--surface)}
table{border-collapse:collapse;width:100%;font-size:.95rem}
th,td{text-align:left;padding:.7rem .9rem;border-bottom:1px solid var(--line);vertical-align:top}
th{font-family:var(--f-display);font-weight:600}
tbody tr:last-child td{border-bottom:0}
.byline{font-size:.9rem;color:var(--muted);margin-top:.9rem}

/* cta band */
.cta-band{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:1.25rem}
.cta-band h2{font-size:clamp(1.4rem,3vw,2rem);max-width:28ch}

/* audit form */
.audit{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(1.5rem,4vw,3.5rem)}
.audit>*{min-width:0}
@media (max-width:860px){.audit{grid-template-columns:1fr}}
.audit .list{display:grid;gap:.55rem;margin-top:1.2rem;color:var(--muted)}
form.lead-form{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.5rem;display:grid;gap:1rem}
.row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
@media (max-width:520px){.row{grid-template-columns:1fr}}
label{display:grid;gap:.35rem;font-size:.9rem;font-weight:700}
input,select,textarea{font:inherit;font-weight:400;color:var(--ink);background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:.7rem .8rem;width:100%}
textarea{min-height:110px;resize:vertical}
.hp{position:absolute;left:-5000px;width:1px;height:1px;overflow:hidden}
.err{color:var(--bad);font-size:.85rem;font-weight:400}
.done{border:1px solid var(--good);background:color-mix(in srgb,var(--good) 10%,var(--surface));border-radius:8px;padding:1rem;font-size:.95rem;display:grid;gap:.6rem}
.done pre{white-space:pre-wrap;font-family:var(--f-mono);font-size:.8rem;margin:0;background:var(--bg);padding:.75rem;border-radius:6px;overflow-x:auto}
.email{font-weight:700;user-select:all}

footer.site{border-top:1px solid var(--line);padding-block:3rem 2.5rem;font-size:var(--s1);color:var(--muted)}
.foot{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:2rem}
.foot>*{min-width:0}
.foot h3{font-size:.95rem;color:var(--ink);margin-bottom:.6rem}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:.35rem}
.foot a{text-decoration:none}
.foot a:hover{color:var(--ink);text-decoration:underline}
.foot .brand b{color:var(--ink);font-family:var(--f-display);font-size:1.1rem}
.legal{margin-top:2rem;padding-top:1.25rem;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;justify-content:space-between;gap:.75rem}
@media (max-width:820px){.foot{grid-template-columns:1fr 1fr}}
@media (max-width:480px){.foot{grid-template-columns:1fr}}
@media (prefers-reduced-motion:no-preference){
  .pin.me{animation:drop .9s cubic-bezier(.2,.9,.3,1.3) both .3s}
  @keyframes drop{from{transform:translateY(-14px) rotate(-45deg)}to{transform:rotate(-45deg)}}
}