If you search your own business on your phone, Google shows you a personalised result based on your location and history. That's why your ranking can look great to you and poor to customers across town.
Why results differ
- Location: map results change with where the searcher is, sometimes street by street.
- Personalisation: your search history and the sites you visit.
- Device: mobile and desktop results can differ.
Quick manual checks
- Use a private or incognito window.
- Search "service + suburb" rather than just the service.
- Ask a friend in another suburb to search and send a screenshot.
Better: check Search Console
Search Console shows your average position for real searches over time, across all searchers. See our Search Console guide.
Best: a map-grid rank tracker
Map-grid tools check your map-pack position from many points across your service area and show it as a heat map. It's the clearest way to see where you're strong and weak.
Track what matters
Rankings are a means to an end. Track calls, form enquiries and website clicks from your Business Profile alongside them.
Our local SEO plans include monthly map-grid tracking.