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Plain-English guides to getting found.
Practical guides on websites, Google Business Profiles and local SEO for Australian small business owners.
For trades
Guides for your trade.
Website design for electricians: what your site needsWhat an electrician's website needs to win calls from Google: service pages, suburb pages, licence details, photos and click-to-call.SEO for plumbers: how to get more calls from GoogleA practical SEO plan for plumbers: Business Profile, service pages for blocked drains and hot water, suburb pages, reviews and response time.Websites for builders and construction companiesWhat a builder's or construction company's website needs: project galleries, a clear process, registration details, and pages for each type of build.SEO for landscapers: rank before the busy seasonHow landscapers can rank on Google for turf, reticulation, paving and garden design, and why timing matters for a seasonal business.Website for a cleaning business: what wins bookingsWhat a cleaning business website needs to win bookings: separate service pages, instant quotes or booking, trust signals and suburb coverage.SEO for physios and allied health clinicsHow physiotherapy, chiropractic and allied health clinics can rank locally, and how AHPRA's advertising rules change what you can put on your site.SEO for roofers: win storm and restoration jobsHow roofing businesses can rank for urgent leak and storm searches and for high-value restoration and re-roofing work.12 marketing ideas for tradies that actually bring workPractical, low-cost marketing ideas for Australian tradies, from Google Business Profile and reviews to vehicle signage, referrals and repeat work.Websites for painters: show the finish, win the quoteWhat a painting business website needs to win quotes: before-and-after galleries, separate service pages, clear process and trust signals.SEO for pest control businessesHow pest control businesses can rank for urgent pest searches and termite inspections, and sell recurring treatment plans through their website.Handyman marketing: how to get more jobsPractical marketing for handyman businesses: pages for common jobs, pricing guidance, property manager work and a strong Google Business Profile.Websites for mechanics and auto workshopsWhat a mechanic or auto workshop website needs: service pages, online booking, logbook service information and pages for mobile service areas.Websites for NDIS providers: clear, accessible and findableWhat an NDIS provider's website needs: clear support pages, registration and service-area details, accessible design and an easy referral process.SEO for air conditioning businesses: be ready for the heatwaveHow air conditioning and HVAC businesses can rank for installation, servicing and repair searches before the summer rush.Pool builder marketing: turning long research into enquiriesHow pool builders can use their website and Google to capture buyers during months of research and turn them into qualified enquiries.SEO for removalists: win the quote requestHow removalists can rank for local and interstate moving searches and turn website visitors into quote requests.Should tradies show prices on their website?The case for and against showing prices on a trade business website, and how to give price guidance without locking yourself in.How to write a quote that wins more jobsWhat a winning trade quote includes, how fast to send it, and how to follow up, so more of your quotes turn into booked work.Lead marketplaces vs your own website: which is better for tradies?How lead marketplaces compare with your own website and Google Business Profile for trades: cost, lead quality, competition and long-term value.How to win commercial clients as a tradieHow trade businesses can win commercial and strata work: what commercial buyers look for, the paperwork you need, and how to get in front of them.Google Ads for tradies: a beginner's guideHow Google Ads works for trade businesses, how to start with a small budget, and the settings that stop you wasting money.Facebook vs Google for tradies: where should you spend time?How Facebook and Google compare for trade businesses: who's searching, who's scrolling, and where each fits in your marketing.How tradies can get more repeat work from past customersSimple SMS and email follow-ups that bring repeat jobs and referrals from customers you've already worked for, without being pushy.Naming your trade business: what helps you get foundHow to choose a trade business name that customers remember, that works on Google, and that won't hold you back as you grow.Vehicle signage that brings callsWhat to put on a tradie's van or ute so people remember it and call: the essentials, design tips and the mistakes that waste the space.Speed to lead: why answering fast wins tradie jobsWhy the first tradie to respond often wins the job, and practical ways to answer calls, forms and messages faster when you're on the tools.Seasonal marketing calendar for Perth tradesA month-by-month marketing calendar for Perth and WA trade businesses, built around Perth's seasons, when demand peaks and when to prepare.How to tell which marketing is actually workingA simple way for small businesses to track where enquiries and jobs come from, and work out the return on each marketing channel.How to get more concreting jobsPractical ways for concreters to win more driveway, slab and exposed aggregate jobs: photos, builder relationships, Google and quoting fast.How to get more tiling jobsHow tilers can win more bathroom, kitchen and floor tiling work from homeowners, builders and renovators, online and through referrals.How to get more fencing jobsHow fencing contractors can win more residential and commercial fencing work: product pages, neighbour referrals, builders, and Google.How to get more carpentry and joinery jobsHow carpenters and joiners can win more decking, pergola, cabinetry and renovation work by showing craftsmanship and targeting the right searches.How to get more flooring jobsHow flooring installers and businesses can win more timber, hybrid, vinyl and epoxy flooring work, from homeowners, builders and commercial clients.How to get more plastering jobsHow plasterers can win more ceiling repair, renovation and new build work through builders, insurers, property managers and Google.Locksmith marketing: getting more callsHow locksmiths can win more emergency lockout, rekey and security work by ranking in the map pack and building commercial relationships.Marketing for tree services and arboristsHow tree removal, pruning and stump grinding businesses can win more jobs, from storm work and councils to homeowners searching on Google.How to get more lawn care and gardening clientsHow lawn mowing and gardening businesses can build a full round of regular clients, using local Google searches, flyers, referrals and good scheduling.Marketing for window and pressure cleaning businessesHow window cleaning and pressure washing businesses can win more residential and commercial work with photos, regular service plans and local search.How to get more carpet cleaning customersHow carpet cleaning businesses can win more end-of-lease, residential and commercial jobs, and turn one-off cleans into repeat customers.Marketing for solar installers: earning trust in a crowded marketHow solar and battery installers can stand out in a crowded, sceptical market with honest information, real installs and strong reviews.Free advertising for small business in AustraliaThe free ways Australian small businesses can advertise and get found, from Google and Apple Maps to directories, community groups and referrals.Word of mouth and referral programs for small businessHow small businesses can get more word-of-mouth referrals on purpose, with simple referral programs that work and stay within the rules.Letterbox drops for tradies: do they still work?When letterbox drops still work for trades and local services, how to design a flyer that gets kept, and how to target the right streets.How to raise your prices without losing customersWhen and how small businesses and tradies should raise their prices, how to tell customers, and why the right customers usually stay.How to start a trade business in Australia: the first stepsThe first steps to starting a trade business in Australia and WA: ABN, licences, insurance, GST, business name, and getting your first customers.
Google Business Profile
Get found on Google Maps.
Google Business Profile checklist for tradiesA practical checklist to set up and maintain a Google Business Profile that shows up in the map pack for local trade searches.Google Business Profile not showing up? 9 fixesWhy your Google Business Profile isn't showing on Google Search or Maps, and how to fix each cause, from pending verification to suspensions.Google Business Profile suspended or disabled: how to fix itWhat causes a Google Business Profile suspension, how to find the reason, and how to request reinstatement with the right evidence.How to verify a Google Business ProfileThe verification options Google offers, how video verification works, and what to do when you see 'no more ways to verify'.Is a Google Business Profile free?Google Business Profile is free to create and manage. Here's what Google charges for, what agencies charge for, and what you can do yourself.How to rank higher on Google MapsThe three things Google uses to rank businesses on Maps and in the map pack, and the practical steps that move your position.How to get more Google reviews for your businessSimple, guideline-safe ways for trades and local businesses to get more Google reviews, and how to reply to good and bad ones.How to get your business on Google (and Google Maps)A step-by-step guide to getting your business listed on Google Search and Maps for free, then showing up when customers search.Google Business Profile without an address: service-area businessesHow to set up a Google Business Profile if you work from home or travel to customers, how to hide your address, and how service areas affect ranking.How to respond to negative Google reviewsHow small businesses should reply to bad Google reviews, with example replies, when to ask Google to remove one, and what never to do.How to transfer or claim ownership of a Google Business ProfileHow to add a new owner, transfer a Google Business Profile, or request access to a profile someone else controls, such as a former web designer.Google Business Profile categories for tradiesHow to choose the right primary and secondary Google Business Profile categories for trades, with examples for common Australian trades.What to post on your Google Business ProfileSimple Google Business Profile post ideas for trades and local businesses, how often to post, and what posts can and can't do for ranking.Google Business Profile photos: what to uploadWhich photos to add to your Google Business Profile, how often, and how to take job photos on your phone that make customers call.Google Business Profile performance: what the numbers meanHow to read Google Business Profile performance data: views, searches, calls, website clicks and directions, and which numbers matter.How to add a booking or quote link to your Google Business ProfileHow to add appointment, booking or quote links to your Google Business Profile so customers can book or request a quote straight from Google.Google Business Profile name rules: can you add keywords?What Google allows in your Business Profile name, why adding keywords or suburbs is risky, and what to do about competitors who break the rules.Duplicate Google Business Profiles: how to find and fix themWhy duplicate Google Business Profiles happen, how they hurt your ranking, and how to remove or merge them.How to report fake Google reviewsHow to spot fake Google reviews on your profile or a competitor's, how to report them, and what you can and can't do about them in Australia.Google reviews stopped coming in? How to restart themWhy Google reviews dry up for small businesses, and a simple system to get a steady flow of reviews again, including what to do about missing reviews.Google Business Profile websites were shut down: what to use insteadGoogle shut down the free websites made with Business Profiles in 2024. What happened, what to do if you relied on one, and your options now.
SEO
Rank in your suburbs.
How long does local SEO take to work?A realistic timeline for local SEO results for small businesses, from map pack movement to organic rankings, and what to measure each month.How much does SEO cost in Australia in 2026?Real 2026 SEO price ranges in Australia, from local single-suburb campaigns to national retainers, and what you should get for the money.Is SEO worth it for small business?When SEO pays off for small businesses, when it doesn't, and a simple way to work out whether it makes sense for yours.What is local SEO? A plain-English explanationWhat local SEO is, how it differs from normal SEO and Google Ads, and why it matters for trades and local service businesses.Local SEO checklist for small businesses (2026)A 20-point local SEO checklist covering your Google Business Profile, website, citations, reviews and links, in the order to do them.How to do SEO for your own small businessA practical DIY SEO plan for small business owners: the work that matters most, how long it takes each week, and when to get help.How to get more leads for your trade businessThe channels that bring trades and service businesses more leads, from Google Business Profile and SEO to referrals and repeat work, and which to start with.Local SEO vs Google Ads: which is better for small business?How local SEO and Google Ads compare on cost, speed and long-term value for small businesses, and when to use both.Local SEO citations: Australian directories to list onThe Australian business directories and platforms worth listing your business on for local SEO, and how to keep your details consistent.How to build suburb pages that rank (without spamming Google)How to create location and suburb pages that help you rank in each area, without the thin, copy-paste pages Google treats as doorway pages.How to write service pages that rank on GoogleA simple structure for service pages that rank and convert: what to put in the title, heading and body, and the questions every page should answer.Keyword research for local businesses (free methods)How small local businesses can find the searches their customers use, for free, using Google autocomplete, Search Console and competitor pages.Google Search Console for small business ownersA beginner's guide to Google Search Console: how to set it up, which reports matter, and five checks every small business should do monthly.Local link building: 10 ideas for small businessesTen practical, legitimate ways for local businesses to earn links from Australian websites, from suppliers and associations to sponsorships and local news.LocalBusiness schema markup: a simple guideWhat LocalBusiness schema markup is, why it helps local SEO, and a copy-and-edit example for a trade business website.SEO for a new website: what to do in the first 90 daysA 90-day SEO plan for a brand-new small business website: launch checks, indexing, Business Profile, first content and realistic expectations.How to write page titles and meta descriptionsHow to write page titles and meta descriptions that help pages rank and get clicked, with formulas and examples for local businesses.How to get Google to index your websiteWhy pages don't show up in Google, how to check whether they're indexed, and the steps that help Google find and index them.Blogging for tradies: is it worth it, and what to writeWhether blogging is worth it for trades businesses, which kinds of articles bring customers, and a simple plan you can keep up.How to check where your business ranks on GoogleWhy your Google rankings look different for every person, how to check them accurately, and how to track map-pack positions across your area.Image SEO for small business websitesHow to name, size, compress and describe images so they load fast, help your pages rank and appear in Google Images.DIY SEO audit: a one-hour checklistA one-hour DIY SEO audit for small business websites: what to check in Google, Search Console, your Business Profile and on your pages.Why does my competitor rank above me on Google?The usual reasons a competitor outranks you in the map pack or search results, and how to work out which one applies to your business.10 questions to ask before hiring an SEO agencyThe questions to ask any SEO agency or consultant before you sign, the answers to look for, and the red flags that should make you walk away.How to read an SEO report (and what to ignore)Which numbers in a monthly SEO report actually matter for a local business, what the jargon means, and questions to ask your provider."Near me" searches explained: how to show upHow Google handles 'near me' searches, why you don't need 'near me' on your website, and what actually helps you appear for them.Local SEO for businesses with multiple locationsHow to set up Google Business Profiles, location pages and reviews for a business with more than one branch, clinic or depot.SEO for regional WA businessesHow businesses in Bunbury, Busselton, Geraldton, Albany, Kalgoorlie and other regional WA towns can rank locally, often faster than in Perth.Can you use AI to write your website content?What Google says about AI-written content, how small businesses can use AI tools safely for their website, and what still needs a human.Why isn't my website showing on Google?The common reasons a small business website doesn't appear on Google, including Wix, Squarespace, Shopify and WordPress settings, and how to fix each.Website traffic dropped? How to find out whyA step-by-step way to work out why your website traffic dropped: tracking problems, seasonality, technical issues, Google updates or competitors.Google penalties explained: manual actions vs ranking dropsWhat a Google penalty really is, how to check for a manual action in Search Console, and how to recover from manual actions and ranking drops.On-page SEO vs technical SEO: what small businesses needThe difference between on-page SEO and technical SEO, a checklist for each, and which matters most for a small local business website.SEO on Wix, Squarespace, Shopify and WordPressThe SEO settings that matter on Wix, Squarespace, Shopify and WordPress, the common mistakes on each, and which platform gives you the most control.
Websites
Build a site that brings calls.
How much does a website cost in Perth in 2026?Real 2026 price ranges for small business websites in Perth and Australia, what drives the cost, and the running costs people forget.How much does website maintenance cost in Australia?What website maintenance costs in Australia in 2026, what a care plan should include, and what happens if you skip it.Website redesign cost and process: what to expectWhat a website redesign costs in Australia, when to redesign instead of fixing, and how to redesign without losing your Google rankings.Do I need a website for my business?Whether a small business needs a website when it already has a Google Business Profile or Facebook page, and what a basic website should include.WordPress vs Shopify vs Wix: which is best for small business?An honest comparison of WordPress, Shopify and DIY builders like Wix and Squarespace for Australian small businesses, by cost, SEO and ease of use.How much does a website cost per month and per year?The real monthly and yearly running costs of a small business website in Australia: domain, hosting, maintenance, email and optional extras.Web designer rates in Australia: freelancer vs agencyWhat web designers and developers charge per hour in Australia in 2026, how freelancers compare with agencies, and when a fixed price is better.How much does a landing page cost?What a landing page costs in Australia in 2026, what you get at each price point, and when a landing page beats a full website.How much does an ecommerce website cost in Australia?2026 price ranges for Shopify and online store builds in Australia, from template stores to custom builds, plus monthly running costs.Small business website checklist: 25 things to checkA 25-point checklist for small business websites covering content, trust, mobile, speed, SEO and legal basics, with what to fix first.How to choose a web designer in PerthQuestions to ask, red flags to avoid and what to compare when choosing a web designer or agency in Perth for a small business website.Choosing a .com.au domain name for your businessHow to choose a good .com.au domain name, who is eligible to register one, and whether you also need the .au version.Does my small business website need a privacy policy?When an Australian small business website needs a privacy policy, the small business exemption under the Privacy Act, and what a basic policy covers.Website speed for small business: why it matters and how to fix itWhy website speed matters for small business sites, Google's Core Web Vitals in plain English, and the fixes that make the biggest difference.How to write your homepage: a template for tradiesA simple, fill-in-the-gaps homepage structure for trades and service businesses that tells visitors what you do, where, and how to book you.How to write an about page that wins customersWhat to put on a small business about page so customers trust you enough to call: who you are, why you started, how you work and proof.Contact forms that get more enquiriesHow to design a website contact or quote form that more people fill in: which fields to ask for, where to put it, and what happens after they submit.Moving from Wix to WordPress without losing rankingsHow to move a small business website from Wix or Squarespace to WordPress, keep your Google rankings with redirects, and transfer your domain.WordPress security basics for small businessSimple steps to keep a small business WordPress site safe: updates, passwords, two-factor login, backups, plugins and hosting.Website hosting in Australia: what to look forHow to choose website hosting for an Australian small business: server location, speed, backups, SSL, support and what to avoid.Website accessibility for small business: the basicsWhy accessibility matters for Australian small business websites, what WCAG is, and ten practical fixes that make a site easier for everyone to use.Click-to-call and call tracking for small business websitesHow to set up click-to-call buttons, track calls from your website and Google, and avoid the call tracking mistakes that hurt local SEO.Website photos: real job photos vs stock imagesWhy real photos beat stock images on small business websites, what to photograph, and how to use photos without slowing your site down.Project pages and case studies for trades: a simple templateHow to write project pages and case studies that prove your work, rank for local searches and help customers choose you.FAQ pages that rank and answer customersHow to write FAQs that answer real customer questions, help your pages rank, and reduce the time you spend on the phone repeating answers.Showing Google reviews on your websiteThe best ways to show Google reviews and testimonials on a small business website, where to put them, and what to avoid.Website conversion rate for small business: how to measure and improve itWhat website conversion rate means for a small business, how to calculate it from calls and forms, and the changes that turn more visitors into enquiries.
Find out where you rank today.
Send your website and the suburbs you service. You get a free video audit within two business days.