Patients search for a GP or clinic nearby, check whether it bulk bills or has appointments today, and book online. Accuracy and ease of booking matter far more than flashy marketing.
Get the basics right
- Accurate hours, public holiday hours and after-hours arrangements
- Billing information: bulk billing, private fees and gap fees
- Online booking on your website and Business Profile
- Doctor profiles with special interests and languages spoken
Pages to build
Services such as women's health, children's health, skin checks, chronic disease care, mental health plans and vaccinations each get searched. Describe them clearly without outcome claims.
Advertising rules
Medical practitioners are Ahpra-regulated. Don't use clinical testimonials in advertising, and keep claims accurate. Read Ahpra's testimonial guidance.
Local SEO
Use the right Business Profile category ("Medical clinic", "General practitioner"), add photos of the clinic and keep details consistent with your booking platforms.
This isn't legal advice. See SEO for dentists.
Want this done for you? See our websites and SEO for physios and allied health, or get a free audit.