Chiropractic is an Ahpra-regulated profession, so marketing has to be accurate and careful. The good news is that the things that rank locally (a complete Business Profile, clear service pages, easy booking) are all compliant when done properly.
Pages to build
- Conditions you commonly see, described accurately without claims about outcomes
- What happens at the first visit, fees, and health fund rebates
- Practitioner profiles with qualifications and registration
- Location, parking and booking
Advertising rules
Testimonials about clinical aspects of care can't be used in advertising, and claims must be supported and not misleading. Read Ahpra's testimonial guidance and the Chiropractic Board's guidance before publishing content or reviews.
Local SEO
- Business Profile category "Chiropractor", correct hours and an online booking link
- Photos of the clinic and team
- Suburb pages if patients come from several areas
This isn't legal advice. See SEO for clinics and websites for clinics.