People looking for a psychologist or counsellor are often anxious and unsure where to start. A calm, clear website that explains what you help with, how sessions work and what they cost does more than any ad.
What your website needs
- A page for each area you work with: anxiety, depression, trauma, couples, children and teens, workplace stress
- How to book, session length, fees, rebates and whether you accept Mental Health Care Plans, NDIS or EAP referrals
- Telehealth and in-person options, and your location and parking
- A warm, honest about page
Follow advertising rules
Psychology is an Ahpra-regulated profession, so testimonials about clinical aspects of care can't be used in advertising, and claims must not be misleading. Read Ahpra's testimonial guidance before adding reviews to your site. Counsellors who aren't Ahpra-registered should still avoid outcome promises.
Local SEO
- Business Profile with the correct category and clear hours
- Suburb pages if you see clients from several areas, or a telehealth page for statewide clients
- Listings on directories your clients use, such as your professional association's find-a-psychologist service
Helpful content
Plain-English articles, like "what happens in a first session?", build trust and rank for real questions.
This isn't legal advice. See SEO for clinics.
Want this done for you? See our websites and SEO for psychologists and counsellors, or get a free audit.