Patients choose a clinic by distance, reviews and how easy it is to book. Local SEO for allied health is about being visible for the conditions and services people search for, while staying inside the advertising rules for regulated health services.
Pages patients look for
- A page for each service and common condition you treat, such as back pain, sports injuries or post-surgery rehab.
- Practitioner profiles with qualifications and areas of interest.
- Clear fees, rebates and whether you take health fund claims on the spot.
- Online booking that works on a phone.
- A page for each clinic location.
Know the advertising rules
If you're a regulated health practitioner, AHPRA's advertising guidelines apply to your website and your Business Profile. In particular, they restrict testimonials about clinical aspects of care and prohibit misleading claims. Check the current guidelines on AHPRA's advertising hub before you publish patient stories or display reviews on your site.
Build trust in other ways
- Explain what happens at a first appointment.
- Answer common questions in plain language.
- Show the clinic, the team and the equipment with real photos.