Air conditioning demand jumps with the first heatwave. The businesses already ranking take the calls, and those that start SEO in December are too late. Plan your pages and reviews in winter and spring.
Pages that rank
- Split system installation
- Ducted air conditioning
- Evaporative cooling, if you service it
- Servicing and cleaning
- Repairs and breakdowns
- Brand pages for the brands you install and service
What buyers want to know
- Which size system suits their room or home.
- A rough installed price range.
- How soon you can install.
- Running costs and energy efficiency.
- Your licence details and warranty.
Use the off-season
- Winter: build pages and sort the Business Profile.
- Spring: publish servicing reminders and system buying guides, and collect reviews.
- Summer: post availability on your profile and answer every call.
Servicing brings repeat work
Annual servicing customers come back, and they call you first when something breaks. Send reminders before summer.