A lawn care or gardening business lives on regular clients close together. Ten regular customers on one street beat ten one-off jobs across the city. Your marketing should build dense, repeat rounds.
Build your round
- Focus on a few suburbs close to home.
- When you get a new client, flyer the neighbours on both sides and across the road.
- Offer a small discount for regular fortnightly or monthly service.
Get found online
- A Business Profile with your service area and plenty of before-and-after photos.
- Pages for lawn mowing, garden maintenance, hedging, green waste removal and reticulation, if you do it.
- Clear prices for a standard block, and what changes them.
Keep clients
- Turn up on the same day each time.
- Send a text the day before.
- Offer seasonal extras: fertilising in spring, pruning before winter.
Referrals
Ask happy clients to recommend you to neighbours and in local community groups. See word of mouth and referral programs and letterbox drops.
Want this done for you? See our websites and SEO for tradies, or get a free audit.