Letterbox drops still work for local services when they're targeted. A flyer to the streets around a job you've just done, with a clear offer, beats thousands of flyers spread across a suburb.
When they work best
- Services nearly every home needs: lawn care, gutter cleaning, pest control, window cleaning.
- Streets near a job you've just finished, where neighbours have seen your van.
- New estates where people don't have a regular tradie yet.
- Seasonal offers, like aircon servicing before summer.
A flyer that gets kept
- One clear service and offer.
- Your name, photo and phone number, large.
- A reason to act now: "We're in your street on Thursday."
- Your Google rating and a QR code to your reviews or quote form.
- Licence number, where relevant.
Do it properly
- Respect "No junk mail" and "No advertising material" signs.
- Use a distribution service, such as Australia Post's unaddressed mail, or do it yourself in small, targeted areas.
- Track responses with a unique offer code or a dedicated landing page.
See tracking which marketing works.
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