Your vehicle is a billboard that drives through your service area every day. Most signage tries to say too much. The best signage can be read at a glance in traffic.
The essentials
- Business name, large.
- What you do, in two or three words: "Electrician", "Plumbing & Gas".
- Phone number, large and high contrast.
- Website, short and easy to remember.
- Licence number, where required.
Design tips
- High contrast: dark on light, or light on dark.
- Big text. If you can't read it from a few car lengths away, it's too small.
- Put the key details on the back as well as the sides. People read it while stopped behind you.
- Match your logo and colours with your website and Business Profile.
Mistakes to avoid
- Listing every service you offer.
- Thin, decorative fonts.
- Busy background images behind the text.
- A long, hard-to-remember web address.
Bonus: use it online
A clean photo of your signed vehicle builds trust on your website and Business Profile, and it's useful for video verification.
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