Customers looking for a tradie often contact two or three businesses and book the first one that responds properly. You can rank first on Google and still lose the job by calling back tomorrow.
Where leads get lost
- Missed calls while you're on a roof or under a house.
- Website forms that go to an inbox you check at night.
- Voicemail that's full, or that doesn't say when you'll call back.
Ways to respond faster
- Missed-call text back: an automatic SMS saying "Sorry I missed you, I'm on a job, I'll call back within the hour."
- Form alerts by SMS, not just email.
- A call-answering service or a team member in the office.
- Set callback times: check messages at morning tea, lunch and the end of the day.
- A clear voicemail that says when you'll call back and asks for the suburb and job.
Measure it
For a month, note when each enquiry came in and when you replied. Then compare how many jobs you won when you replied within an hour versus the next day.
See contact forms that get enquiries and call tracking.
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