For most trades, a phone call is the enquiry that matters. Make calling one tap on every page, and track calls so you know which marketing actually brings work.
Click-to-call basics
- Put your number in the header of every page as a tappable link.
- On phones, keep a call button visible as people scroll.
- Use the same number everywhere so customers recognise it.
Simple tracking
- Count taps: set up an event in Google Analytics for clicks on your phone links.
- Check your Business Profile: it shows calls made from your profile. See profile performance.
- Ask: "How did you find us?" is still the cheapest tracking there is.
Call tracking numbers
Call tracking services give you separate numbers for your website, ads and other channels, and forward them to your phone. They show which source brought each call.
Protect your local SEO
- Keep your main business number on directories and citations.
- If you use a tracking number on your Business Profile, keep your main number as an additional number.
- Use dynamic number insertion on your website so search engines still see your main number.
See contact forms that get enquiries and citations.
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