Customers can spot stock photos instantly, and they don't trust them. Real photos of your work, team and vehicle show you're a real business that does real jobs.
What to photograph
- Finished jobs, from several angles.
- Before and after pairs.
- You and your team, in uniform.
- Your branded vehicle.
- Work in progress, showing care and tidiness.
When stock is fine
Stock images can fill gaps for general backgrounds or concepts. Avoid stock photos that pretend to be your team or your work.
Getting photos on a phone
- Make it a habit: photos at the end of every job.
- Use daylight and clean up first.
- Get permission before showing a customer's home or face, and avoid showing house numbers.
Don't slow the site down
Phone photos are huge. Resize and compress them before uploading, and give each a descriptive file name and alt text. See image SEO and website speed.
The same photos work on your Business Profile. See which photos to upload.
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