A project page shows a real job from start to finish. It proves you do quality work, gives Google fresh local content, and answers the question every customer has: "Have they done a job like mine?"
A simple template
- Title: job + suburb, for example "Switchboard upgrade in Kinross".
- The problem: what the customer needed and why.
- What you did: the work, products and any challenges.
- The result: before-and-after photos and what changed for the customer.
- Timeframe and budget band, if the customer is comfortable sharing it.
- A quote from the customer, with permission.
- Links to the related service page and suburb page.
- Call to action: "Need something similar? Get a quote."
Tips
- Get the customer's permission to publish photos and their suburb.
- Don't show house numbers or anything that identifies the exact address.
- Aim for one project page a month. It adds up quickly.
Why it helps SEO
Project pages naturally mention the suburb, the service and specific details, which supports your suburb pages and service pages without duplicating them.