A one-page brief gets you better quotes, fewer surprises and a site built around your goals. You don't need technical knowledge, just clear answers to a few questions.
The template
- About the business: what you do, who your customers are, and where you work.
- The main goal: calls, quote requests, bookings or online sales. Pick one main goal.
- Services and areas: every service you want a page for, and the suburbs or towns you want work from.
- Features: quote form, booking system, payments, gallery, blog, reviews.
- Content: who's writing the copy and supplying photos. This is the most common cause of delays.
- Look and feel: two or three sites you like, and what you like about them. Your logo and brand colours if you have them.
- Existing site: the address, what's working, and any pages that rank well and must keep their URLs.
- Budget and timing: a realistic range and any hard deadline.
- Access: who owns the domain, hosting and Google accounts.
Tips
- Be honest about budget. A good designer will tell you what's realistic.
- List your competitors so the designer can see what you're up against.
- Say who will update the site after launch.
See questions to ask a web designer and the small business website checklist.
Want this done for you? See our website design packages, or get a free audit.