Use this checklist on your current site or before you launch a new one. If you fix nothing else, fix the first section: a customer should know what you do, where, and how to contact you within five seconds.
First impressions
- The headline says what you do and where.
- A phone number is visible without scrolling on a phone.
- There's one clear action, such as "Get a quote".
- Real photos, not only stock images.
Content
- A separate page for each main service.
- Pages for your priority suburbs or service areas.
- An about page with real names and faces.
- Answers to common questions, including rough pricing.
- Your service area, stated plainly.
Trust
- Licence numbers and insurance, where relevant.
- Google reviews or testimonials.
- Your ABN and business name.
- Photos of completed work.
Mobile and speed
- Click-to-call works.
- Forms are short and easy to fill in on a phone.
- Pages load in about three seconds or less on mobile.
- Text is readable without zooming.
SEO basics
- Every page has a unique title with the service and location.
- Every page has one clear heading.
- Google Search Console is set up and the sitemap is submitted.
- Images have descriptive alt text.
- The site links to your Google Business Profile, and the details match.
Legal and admin
- A privacy policy if you collect personal details.
- The domain is registered in your name.
- Backups and updates are happening.
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