Most launch problems are small and avoidable: a form that doesn't send, a missing redirect, a site still blocked from Google. Run through this list before you go live.
Content
- Phone number, email and address correct on every page
- No placeholder text or test images
- Licence and ABN details where required
- Privacy policy in the footer
Forms and contact
- Test every form and confirm the email arrives
- Click-to-call works on mobile
- Thank-you message or page after a form is sent
SEO
- Search engines not blocked (check robots.txt and the "discourage search engines" setting in WordPress)
- Unique titles and meta descriptions
- Redirects from every old URL to its new page
- Sitemap submitted in Search Console
- Schema markup for your business
Tracking
- Google Analytics installed, with form and call clicks tracked. See GA4 for small business.
- Business Profile website link updated
Technical
- HTTPS working on every page, with http and www redirecting
- Pages load quickly on a phone
- Works in Chrome, Safari and on a small phone screen
- Custom 404 page
- Backups running
After launch, see SEO for a new website.
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