Your homepage has about five seconds to answer three questions: what do you do, where do you do it, and how do I contact you? Answer those at the top, then use the rest of the page to build trust.
The structure, top to bottom
- Headline: service + area. "Electrician for Joondalup and the northern suburbs."
- One-line promise: the main reason to choose you. "Fixed quotes, on time, and we clean up."
- Two buttons: call now and get a quote.
- Proof strip: Google rating, number of reviews, licence number, years in business.
- Services: a short card for each main service, linking to its own page.
- Recent work: three to six real job photos with the suburb.
- How it works: three steps from enquiry to finished job.
- Reviews: a few real ones, with names.
- Service area: the suburbs you cover, linking to suburb pages.
- Final call to action: phone and form again.
Writing tips
- Write how you talk to customers on the phone.
- Use "you" more than "we".
- Be specific: "We're usually there within two hours" beats "fast service".
- Cut words like "solutions", "passionate" and "one-stop shop".
Before and after
Before: "Welcome to Smith Electrical, your one-stop shop for all your electrical needs."
After: "Licensed electrician in Joondalup. Switchboards, lighting and fault finding, with fixed quotes before we start."
Next, read how to write service pages and how to write an about page.
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