A citation is any online mention of your business name, address or service area, and phone number. Consistent citations on trusted Australian directories help Google confirm your business is real and where it operates.
Start with these
- Google Business Profile
- Apple Business Connect (Apple Maps)
- Bing Places for Business
- True Local
- Yellow Pages
- Hotfrog
- StartLocal
- Yelp
- Facebook business page
Trade and service directories
- hipages, Oneflare and ServiceSeeking, if you use them for leads.
- Word of Mouth.
- Your industry association's member directory.
- Supplier or manufacturer "find an installer" listings.
Keep every listing identical
- Write down your exact business name, phone number, website and address or service area.
- Use exactly that wording everywhere, including abbreviations like "St" or "Street".
- Update every listing if you change phone number or move.
- Remove or merge duplicate listings you find.
How much do citations matter?
Citations are a foundation, not a growth engine. Once the main listings are accurate, reviews, pages and links move rankings more. See the local SEO checklist for the full picture.
Our local SEO plans include citation building and clean-up.