On Google, people are actively looking for a tradie. On Facebook and Instagram, people are scrolling and not looking for anything in particular. For most trades, Google brings more ready-to-book customers, and social media helps with trust and referrals.
- Customers search when they need you: "plumber near me", "roof leak repair".
- Your Business Profile, reviews and website do the work.
- Best for urgent and planned jobs alike.
Facebook and Instagram
- Good for showing finished work and building a local reputation.
- Local community groups can bring referrals when people ask for recommendations.
- Paid ads can work for visual trades like landscaping, renovations and pools.
- Less useful for urgent jobs.
A sensible split
- Get Google right first: Business Profile, reviews and a website with service pages.
- Post your best job photos on Facebook or Instagram once or twice a week.
- Reuse the same photos on your Business Profile and website.
- Reply to recommendation requests in local groups when the rules allow.