"Plumber near me" and "electrician near me" are some of the most common local searches. Google answers them using the searcher's location, so you don't need to stuff "near me" into your website. You need to be relevant, close and well reviewed.
How Google handles them
Google treats "near me" as "close to where I am right now". It shows businesses in the map pack based on distance from the searcher, how well the business matches the service, and how prominent it is.
What helps
- A complete Business Profile with the right primary category and services.
- An accurate address or service area.
- Plenty of recent reviews.
- A website with a page for each service and priority suburb.
- Consistent business details across directories.
What doesn't help
- Writing "near me" repeatedly on your pages.
- Creating a page called "plumber near me".
- Listing suburbs you don't service.
The distance limit
You can't rank everywhere for "near me" searches, because distance matters. You'll show most for searchers close to your business location. Suburb pages and reviews help you reach further.
See how to rank higher on Google Maps.
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