Local SEO gets you found by customers near you, in the map pack and in results for "service + suburb" searches. National SEO targets searches with no location, competing against businesses across the country. Most trades and service businesses need local SEO first.
Local SEO
- For businesses that serve customers in a set area: trades, clinics, cleaners, salons
- Main tools: Google Business Profile, service and suburb pages, local citations and reviews
- Results usually come faster because competition is limited to your area
National SEO
- For businesses that sell Australia-wide: online stores, software, remote services
- Main tools: in-depth content, strong backlinks, technical SEO and category pages
- Usually slower and more competitive, because you're up against national brands
When you need both
An online store with a showroom, or a service business that also sells products online, can do both: local pages and a Business Profile for the showroom area, plus national category pages for the store. Businesses that work remotely across the country, like ours, use city and state pages to cover several local markets.
See what local SEO is and SEO for multiple locations.
Want this done for you? See our local SEO plans, or get a free audit.