Links from other websites tell Google your business is real and trusted. For a local business, a handful of links from relevant local and industry sites is worth more than hundreds of random ones.
10 ideas
- Suppliers and manufacturers. Many have "find an installer" or stockist pages.
- Trade and industry associations. Member directories, such as those run by HIA or Master Builders for builders.
- Local sponsorships. Junior sports clubs and community events often link to sponsors.
- Chambers of commerce and local business networks.
- Complementary businesses. An electrician and a solar installer who refer each other.
- Local news. A genuinely interesting project, milestone or community effort.
- Case studies. Offer a supplier a write-up of a job using their product.
- Customer businesses. Commercial clients may list you as a supplier.
- Local guides and blogs about your suburb or region.
- Your own content. A genuinely useful guide, such as a price guide, gets linked to naturally.
What to avoid
- Buying links or link packages.
- Overseas directories and spam blogs.
- Swapping links with unrelated sites.
Links are one part of local SEO. See the local SEO checklist and our Australian directory list.