People searching for a lawyer are usually stressed and in a hurry. They search for a practice area and a location, like "family lawyer Joondalup" or "conveyancer Parramatta", and they call the firm that looks clear, local and trustworthy.
Pages to build
- A page for each practice area: family law, wills and estates, conveyancing, criminal law, employment law, business law
- Pages for common situations: divorce and property settlement, contesting a will, drink-driving charges
- Location pages for each office and the suburbs you serve
- Lawyer profiles with qualifications, experience and admission details
Content that ranks
Plain-English answers to real questions rank well and build trust: "how long does probate take in WA?", "what happens at a first family law appointment?", "what does a conveyancer do?". Keep them accurate, state which state's law they cover, and include a date or review note.
Google Business Profile
- The most specific category, such as "Family law attorney" or "Estate planning attorney"
- One profile per real office location
- Reviews from clients who are happy to leave one
Rules to keep in mind
Lawyers' advertising must not be false, misleading or deceptive under professional conduct rules and the Australian Consumer Law. Some areas, such as personal injury, have extra advertising restrictions in some states. Check your state's rules and your law society's guidance before publishing.
See service pages that rank and SEO for multiple locations.
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