Work through this checklist in order. The first two sections fix the basics that most small businesses get wrong. The last two are the ongoing work that moves rankings month by month.
Google Business Profile
- Business name exactly as registered, with no extra keywords.
- Most specific primary category, plus relevant secondary categories.
- Service area or address set correctly.
- Every service listed with a short description.
- Hours, phone and website filled in.
- At least 10 real photos, with new ones added monthly.
Website
- A page for each main service.
- A page for each priority suburb, with genuinely local content.
- Business name, phone and service area on every page.
- Page titles that include the service and location.
- Fast loading on mobile, with click-to-call buttons.
- LocalBusiness schema markup.
- Google Search Console and Analytics set up.
Citations
- Listings on the main Australian directories: True Local, Yellow Pages, Hotfrog, StartLocal and industry directories.
- The same name, phone and website on every listing.
Reviews and links (ongoing)
- Ask every customer for a review. See how to get more Google reviews.
- Reply to every review.
- Earn links from suppliers, trade associations, sponsorships and local news.
- Publish one useful page or article a month.
- Check map-pack positions monthly across your suburbs.
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