On-page SEO is about what's on each page: the words, headings and titles. Technical SEO is about whether Google can find, load and understand those pages. A small business needs both, but most of the gains come from on-page work once the technical basics are right.
On-page SEO checklist
- A clear page title with the service and location. See titles and descriptions.
- One main heading that matches the page's purpose.
- Content that fully answers what customers want to know.
- Internal links to related services, suburbs and guides.
- Images with descriptive alt text.
- A clear call to action.
Technical SEO checklist
- The site uses HTTPS.
- Pages load quickly on mobile. See website speed.
- A sitemap is submitted in Search Console.
- No important pages blocked or set to noindex.
- No broken links or "page not found" errors on important pages.
- Redirects in place for any pages that moved.
- Structured data for your business. See LocalBusiness schema.
Where to start
Run the one-hour SEO audit. Fix anything technical that's broken first, then spend most of your time on on-page content and your Business Profile.
Want this done for you? See our local SEO plans, or get a free audit.