SEO puts you in front of people who are already searching for what you do. Social media puts you in front of people who might need you later. For urgent, local services, SEO usually brings more enquiries. For visual, lifestyle and repeat businesses, social media pulls its weight.
SEO is stronger when
- Customers search when they have a problem: plumbers, electricians, locksmiths, pest control
- Jobs are high value and customers compare options
- You want enquiries that keep coming without posting every day
Social media is stronger when
- Your work is visual: hair, beauty, landscaping, renovations, food
- Customers buy again and again, and you want to stay front of mind
- You're building a personal brand or community
How they help each other
- Social posts can share your new guides and project pages.
- Active social profiles add trust when someone checks you out after finding you on Google.
- Reviews and photos can be reused across both.
A simple split
Get your website and Business Profile right first. Then spend most of your marketing time on whichever channel your best customers actually use, and keep the other ticking over.
See Facebook vs Google for tradies.
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