Landscaping demand peaks in spring and summer, but rankings take months to build. The landscapers who are busiest in November started their SEO in winter.
Separate pages for separate searches
People rarely search for "landscaping" alone. They search for the job: synthetic turf, lawn installation, reticulation repairs, paving, retaining walls, garden design. Each needs its own page with photos and a rough price range.
Photos sell landscaping
- Put before-and-after photos on every service page, not just a gallery.
- Name the suburb in each photo caption.
- Add the same photos to your Google Business Profile regularly.
Time your content
- Winter: fix the Business Profile, build service pages, start collecting reviews.
- Early spring: publish articles on lawn prep, reticulation start-up and turf choices.
- Summer: keep posting job photos and replying to reviews while demand is high.
Stay focused on your area
Listing 50 suburbs on your home page doesn't help you rank in them. Pick the 5 to 10 you most want work from and build proper pages for those first. See how to build suburb pages that rank.
See our websites and SEO for landscapers.