Some of the most effective advertising for a local business is free. It takes time rather than money, and most of it keeps working long after you set it up.
Free listings
- Google Business Profile: the most important. See is it free?
- Apple Business Connect for Apple Maps.
- Bing Places.
- Australian directories like True Local, Yellow Pages, Hotfrog and StartLocal. See the directory list.
Free ways to get noticed
- Post job photos on your Business Profile, Facebook and Instagram.
- Help people in local community groups, within the group rules.
- Ask every happy customer for a review and a referral.
- Partner with businesses that serve the same customers.
- Write useful articles on your website that answer customer questions.
Almost free
- Vehicle signage. See signage that brings calls.
- Business cards with a review QR code.
- Site signs while you work.
Watch out for "free" offers
Be wary of calls offering free listings that turn into paid contracts, and anyone saying your Google listing will be removed unless you pay.
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