A good trade business name is easy to say on the phone, easy to remember from the side of a van, and doesn't box you in. It also affects how you appear on Google.
Three common styles
| Style | Example | Pros | Cons |
|---|---|---|---|
| Your name | Smith Electrical | Personal and trustworthy | Harder to sell later |
| Descriptive | Northern Suburbs Plumbing | Says what and where | Limits you if you expand |
| Brand | Bluebird Electrical | Memorable, flexible | Needs more effort to explain |
Does the name help SEO?
A name that includes your trade can help a little, both on Google and with customers scanning a list. Adding keywords to your Google profile that aren't part of your real registered name breaks Google's rules. See Business Profile name rules.
Before you decide
- Search the name on Google and Google Maps in your state.
- Check the business name register and trade marks.
- Check the .com.au domain is available. See choosing a .com.au domain.
- Say it out loud on a pretend phone call.
Want this done for you? See our websites and SEO for tradies, or get a free audit.