Florists compete with national order sites that take a big cut. A local florist with its own fast ordering site, a strong Business Profile and good reviews can win customers searching "florist near me" and "flower delivery" plus their suburb.
Your website
- Online ordering with clear delivery areas, cut-off times and fees
- Collections for occasions: birthdays, sympathy, weddings, corporate
- Real photos of your own arrangements
- Delivery suburb pages for your main areas
Google Business Profile
Accurate hours, same-day delivery details, a link to your shop and regular photos. Post ahead of busy dates.
Plan for peak dates
Valentine's Day and Mother's Day bring huge demand. Update your site and profile weeks ahead, open pre-orders early and email past customers.
Weddings and corporate
Wedding and corporate work is high value. Create pages for each, show past work, and build relationships with venues and planners.
See ecommerce SEO basics.
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