Most people find a restaurant or cafe on Google Maps or Instagram, then check the menu, photos and reviews before they go. Get those right and you'll win more of the people already nearby and hungry.
Google Business Profile first
- Correct hours, including public holidays. Wrong hours lose trust fast.
- Your menu, with prices, on your profile and website
- Fresh photos of dishes, coffee, the room and the outside, so people recognise you
- Reservation or ordering links
Your website
- Menu as text, not just a PDF, so Google can read it and phones can load it
- Location, parking, accessibility and dietary options (vegan, gluten-free, halal)
- Pages for functions, catering and private events if you offer them. Those enquiries are high value.
Reviews
Reply to every review, good and bad, politely and briefly. See responding to negative reviews.
Bring locals back
- A simple loyalty offer or coffee card
- An email or SMS list for specials and events
- Instagram posts of new dishes and behind-the-scenes moments
- Partnerships with nearby offices, gyms and schools
See what to post on your Business Profile and free advertising ideas.
Want this done for you? See our websites and SEO for restaurants and cafes, or get a free audit.