People choose a trainer or gym that's close, fits their goals and feels welcoming. Your marketing should show results, make the first step easy and show up when people nearby search.
Get found nearby
- Business Profile with the right category ("Personal trainer", "Gym", "Pilates studio"), opening hours and class times
- Pages for each program: weight loss, strength, seniors, pre and postnatal, group classes
- Your suburb and the suburbs around you in titles and content
Make the first step easy
- A free trial session, intro week or consult, with a simple booking form
- Clear pricing or "from" prices for packages and memberships
- Photos and videos of the space and real sessions, not stock photos
Social proof
Client stories, with permission, and Google reviews matter more than polished ads. Ask clients after they hit a milestone.
Social media
Short workout tips, client wins and behind-the-scenes posts build trust. Link to your booking page every time.
See forms that get enquiries and keeping clients coming back.
Want this done for you? See our websites and SEO for personal trainers and gyms, or get a free audit.