Most accounting and bookkeeping clients come through referrals, but more and more people search Google first, especially new businesses, sole traders and people unhappy with their current accountant. A clear website and a strong Business Profile catch that demand.
Pages to build
- Individual tax returns, sole trader tax, company and trust returns
- Bookkeeping, BAS and payroll
- Xero, MYOB or QuickBooks setup and training
- Pages for niches you serve well: tradies, medical, property investors, NDIS providers
Show fees and credentials
- Fixed fees or "from" prices for common jobs, like a sole trader return or monthly bookkeeping
- Your Tax Practitioners Board registration if you're a registered tax or BAS agent, and memberships such as CPA, CA ANZ or the Institute of Certified Bookkeepers
- How you work: online, in person, or both
Content that ranks
Seasonal, practical questions bring in searchers every year: "what can tradies claim?", "when is BAS due?", "do I need to register for GST?". Answer them plainly and link to your service pages.
Referrals still matter
Build relationships with mortgage brokers, financial planners and business coaches, and ask happy clients for a Google review after lodgement season.
See service pages that rank and what to write about.
Want this done for you? See our websites and SEO for accountants and bookkeepers, or get a free audit.