Hair and beauty is a repeat business. One new client who rebooks every six weeks is worth hundreds of dollars a year. Your marketing has two jobs: get found by new clients nearby, and make rebooking effortless.
Get found locally
- Google Business Profile: the right category ("Hair salon", "Barber shop", "Beauty salon"), every service listed with prices, and new photos of your work every week. See profile photos.
- Service pages: colour, balayage, keratin, men's cuts, brows and lashes, bridal. Each is searched on its own.
- Suburb in your titles: "Balayage specialist in Scarborough" beats "Welcome to our salon".
Make booking easy
- An online booking button on your site and Business Profile. See adding a booking link.
- Prices or "from" prices on your site. Clients compare before they book.
- Automatic reminders and a rebooking prompt at checkout.
Instagram and TikTok
Hair and beauty is visual, so social media works better here than for most businesses. Post before-and-afters and short videos, tag your suburb, and link your booking page in your bio. See social media vs SEO.
Reviews and referrals
Ask happy clients for a Google review at checkout and reward referrals with a small discount for both people. See referral programs.
Mobile hairdresser? Your service area matters more than your address. See service-area profiles.
Want this done for you? See our websites and SEO for hair salons and beauty, or get a free audit.