1. Home
  2. Guides
  3. Marketing a tutoring business: how to get more students

Guide

Marketing a tutoring business: how to get more students

Parents search for a subject, a year level and a suburb, like "year 10 maths tutor Joondalup". Pages that match those searches, plus reviews from other parents, fill your timetable.

Pages to build

  • A page for each subject and level: primary literacy, high school maths, chemistry, ATAR or HSC prep, NAPLAN
  • In-home, centre-based and online options
  • Suburb pages if you travel, or a centre page with parking and transport details

Show trust

  • Tutor qualifications and Working With Children Check details
  • Results and parent reviews, with permission
  • Clear prices, session lengths and cancellation policy

Time it with the school year

Demand jumps before exams, after report cards and at the start of the year. Post on your Business Profile and social media and email past families before those peaks. See seasonal marketing.

Free trial lesson

A free or discounted first lesson lowers the barrier for parents. Follow up the same day.

See referral programs.

Want this done for you? See our websites and SEO for local businesses, or get a free audit.

Find out where you rank today.

Send your website and the suburbs you service. You get a free video audit within two business days.

Get my free audit