Parents choosing childcare search by suburb, compare a shortlist and book tours. Your website and Business Profile need to answer their questions honestly and make booking a tour easy.
What parents look for
- Location, opening hours and age groups
- Fees, the Child Care Subsidy and how to check what they'll pay
- Your National Quality Standard rating
- Educator qualifications, ratios, meals and daily routine
- Real photos of rooms and outdoor areas
Make tours easy
Put a "Book a tour" button on every page and on your Business Profile. Respond to enquiries the same day, since parents often contact several centres at once.
Local SEO
Use the correct Business Profile category ("Child care agency" or "Day care center"), keep hours accurate, and post updates about events and programs. A page for each nearby suburb helps if families travel to you.
Reviews and word of mouth
Parents trust other parents. Ask happy families for reviews and encourage sibling and friend referrals.
Want this done for you? See our websites and SEO for childcare centres, or get a free audit.