Most small businesses need a website, even with a good Google Business Profile. The profile gets you seen. The website convinces people to call you instead of the next business, and it lets you rank for many more searches.
Why a profile or Facebook page isn't enough
- A Business Profile can only rank for a limited set of searches. A website can have a page for every service and suburb.
- Customers check your website to see past work, prices and whether you look legitimate.
- Google uses your website to understand what you do, which helps your profile rank.
- You own your website. Social platforms can change their rules or reach at any time.
When you might not need one yet
If you're fully booked through referrals and don't want more work, a profile alone may do for now. As soon as you want growth, a website is the foundation.
What a basic business website needs
- A clear homepage saying what you do and where.
- A page for each main service.
- Photos of real work and reviews.
- A click-to-call button and a short quote form.
- Your service area and business details.
How much it costs
A professional small business site in Perth costs $2,000 to $8,000. See website costs in Perth, or compare WordPress, Shopify and DIY builders. Ranktide's Launch site is $2,490 for up to five pages. See website design.