Google retired its built-in Business Profile chat in 2024. Many businesses now let customers message them through WhatsApp or SMS instead, using the contact options Google offers in the profile, where available.
Where to add it
- Open your Business Profile and choose Edit profile.
- Look under Contact for chat or messaging options.
- If WhatsApp or text messaging is offered for your profile, add your WhatsApp link (a wa.me link with your number in international format, such as 61 for Australia) or mobile number.
Options vary by business type and region, so you may not see them yet.
If you can't add it
- Add a WhatsApp button to your website instead
- Mention WhatsApp in your profile description and posts
- Keep your phone number accurate, since calls are still the main contact for most local searches
Answer quickly
Messaging only helps if you reply fast. Set auto-replies for after hours. See speed to lead.
See the Business Profile checklist.
Want this done for you? See our Google Business Profile setup and management, or get a free audit.