Listing portals bring buyers, but they don't build your own brand. Vendors and landlords choose agents they trust in their suburb. Your own website and Business Profile are where you prove that.
What your site needs
- Agent profiles with recent sales and reviews
- Suburb pages with your local knowledge: streets, schools, what sells and why
- A free appraisal form, for sales and for rental appraisals
- Property management pages for landlords: fees, what's included, how you handle repairs and tenants
Content that wins listings
Suburb market updates, "selling in winter" advice and guides to preparing a home for sale show local expertise. Keep any price claims accurate and in line with your state's advertising and underquoting rules.
Google Business Profile and reviews
- A profile for your office, with every agent encouraged to collect reviews
- Photos of sold boards, the team and the office
- Posts for new listings, open homes and sales results
Property management leads
"Property management fees Perth" and "change property manager" are steady searches from landlords. A clear page for each can bring in rent rolls without portal fees.
See suburb pages that rank and getting more reviews.
Want this done for you? See our websites and SEO for real estate agents, or get a free audit.