People researching a renovation or new build take weeks to decide. A builder's website has to answer their questions, show finished work, and make the next step clear, all before they ever call.
What to include
- Project galleries with real photos, the suburb and a short description of each job.
- A page per type of work: renovations, extensions, patios, granny flats, new homes or commercial fit-outs.
- Your process, step by step, from first meeting to handover.
- Registration and insurance details, easy to find. Customers check.
- Pricing guidance. Even a rough range, like "extensions typically start from", filters out poor-fit enquiries and builds trust.
- A quote form that asks for the suburb, project type and budget range.
Why builders need SEO more than most trades
A single renovation can be worth more than a year of SEO. Ranking for "extension builder" in two or three suburbs you service can change your year.
Common mistakes
- Galleries of tiny, uncaptioned photos that load slowly on phones.
- Only a home page and a contact page, so nothing ranks for specific work.
- No mention of the areas you build in.
See our websites and SEO for builders, or check the small business website checklist.