Wix and Squarespace are both easy, all-in-one website builders. Squarespace is known for polished design templates, and Wix for flexibility and a large app market. Both can rank on Google if the site is built properly.
Squarespace suits you if
- You want a clean, design-led site with little fiddling
- Your business is visual: photographers, designers, cafes, studios
- You need simple bookings or a small online store
Wix suits you if
- You want to drag and drop elements anywhere
- You need specific apps for bookings, restaurants or events
- You like to make lots of small changes yourself
SEO on both
Both let you set page titles, descriptions, URLs and redirects. The bigger difference is what you build: service pages, suburb pages and good content matter more than the platform. See SEO on each platform.
When to choose something else
- Many service and suburb pages, or complex SEO: WordPress is more flexible
- A serious online store: Shopify
- No time to build it yourself: hire a designer. See builder vs designer.
Check each platform's current Australian pricing before you choose, since plans change. See WordPress vs Shopify vs Wix.
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